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  • Writer's pictureDennis Romatz


Updated: Aug 18

Understanding Personal Trainer Earnings: Exploring Different Categories and Maximizing Income Potential

Introduction to "how much do personal trainers make?"

Personal training is a dynamic and rewarding profession that allows fitness enthusiasts to turn their passion into a career. While the earning potential of personal trainers can vary significantly based on various factors, it's essential to understand the different categories within the industry and the factors that impact their income. In this comprehensive blog post, I'll explore the earning potential of personal trainers in five distinct categories: personal trainers at commercial gyms, private/freelance personal trainers, personal trainers with specialized services, online personal trainers, and corporate wellness personal trainers. I'll discuss the influence of education, experience, and other factors on their income, and provide strategies to maximize earning potential in each category.

Let's dive in to get a better understanding of "how much money do personal trainers make?".

Personal Trainers at Commercial Gyms

  1. Entry-Level Trainers: Personal trainers who are new to the industry and have minimal experience usually start at lower income levels. On average, entry-level trainers at commercial gyms earn an hourly rate ranging from $15 to $25. As they gain experience and build a client base, their earning potential increases.

  2. Mid-Level Trainers: With several years of experience and a solid client base, mid-level trainers can earn an average hourly rate of $25 to $40. Continued professional development, certifications, and specialized training can help trainers in this category command higher rates.

Private/Freelance Personal Trainers

Private or freelance personal trainers work independently, often providing personalized training to clients at their own facilities or clients' homes. Their income is influenced by various factors such as location, clientele, and marketing efforts.

  1. Experience and Expertise: The level of experience and expertise plays a significant role in determining income. Established private trainers with a reputation for delivering results can earn higher rates. Rates for private trainers typically range from $40 to $150 per session. Specific personal trainer prices can vary depending on the city and different cities, states and countries have varying salary and wage scales. At Dennis Romatz Fitness, I am a private, freelance personal trainer and my price for personal training ranges from $70 - $150 depending on my length of travel to get to my client.

  2. Clientele and Market Demand: Building a loyal client base is essential for private trainers. Those with a consistent stream of clients and a high demand for their services can charge premium rates.

Personal Trainers with Specialized Services

Personal trainers who specialize in specific areas, such as sports conditioning, rehabilitation, or nutrition, can command higher rates due to their specialized knowledge and expertise.

  1. Advanced Certifications and Education: Obtaining advanced certifications or specialized education enhances a trainer's credibility and earning potential. Specialized trainers can earn anywhere from $50 to $150 per session, depending on the level of specialization and demand in their niche.

  2. Niche Market: Targeting a specific niche or demographic, such as prenatal/postnatal fitness or senior fitness, allows trainers to cater to a unique audience and charge premium rates.

Dennis Romatz Online Personal Trainer
Dennis Romatz Online Personal Trainer

Online Personal Trainers

Online personal training has gained popularity, offering trainers the opportunity to reach a global client base and maximize their earning potential.

  1. Market Reach and Scalability: Online trainers can serve clients worldwide, expanding their reach and income potential. Online training rates vary widely but can range from $50 to $300 per month for customized training programs.

  2. Value-added Services: Offering additional services like meal planning, video tutorials, or regular communication through online platforms can justify higher rates for online trainers.

Corporate Wellness Personal Trainers

Corporate wellness programs aim to improve employee health and productivity. Trainers in this category focus on designing fitness programs and offering wellness initiatives within corporate settings.

  1. Contracts and Negotiations: Corporate wellness trainers may secure contracts with companies to provide ongoing services. Compensation varies based on the size of the organization, duration of the contract, and the scope of services provided.

  2. Incentive Programs: Designing and implementing incentive programs, challenges, and workshops can provide additional income opportunities for corporate wellness trainers.

Maximizing Earning Potential for Personal Trainers

Regardless of the category, personal trainers can employ several strategies to maximize their earning potential:

  1. Continuous Education and Certifications: Investing in professional development and obtaining advanced certifications helps trainers stay updated, differentiate themselves, and command higher rates.

  2. Specialization and Niche Targeting: Focusing on specific areas or demographics allows trainers to establish themselves as experts and charge premium rates.

  3. Building a Strong Brand and Marketing: Creating a professional brand, developing an online presence, leveraging social media, and cultivating positive client testimonials can attract more clients and justify higher rates.

  4. Client Retention and Referrals: Providing exceptional service, building strong relationships with clients, and encouraging referrals can lead to a steady client base and a steady stream of income.

  5. Value-added Services and Packages: Offering additional services such as nutritional guidance, online support, or group training programs can diversify income streams and provide added value to clients.


The earning potential of personal trainers varies across different categories, influenced by factors such as experience, specialization, location, and market demand. By understanding the unique aspects of each category and implementing strategies to maximize income potential, personal trainers can thrive in their chosen field. Remember, success as a personal trainer requires dedication, ongoing professional development, strong business acumen, and a commitment to delivering outstanding results to clients. At the end of the day, a personal trainer is going to charge the price that they feel is congruent with the level and value of service they provide. Remember that we are talking about your health, so in the odd case that you may think personal trainers are expensive, well, just consider the price of health care and hospitalization.

About the Author:

Dennis Romatz is the Owner and Head Personal Trainer at Dennis Romatz Fitness representing the pinnacle of excellence in personal training with locations in Ho Chi Minh City, Phnom Penh, Cambodia and Chicago, IL. You can contact Dennis to train with him in person or live online or connect with him on Facebook, Twitter, LinkedIn and Instagram.

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